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Case study · AU Insurance
A business website built around trust and contact flow.
A WordPress business website for an insurance company, structured around clear services, CMS maintainability, credibility signals, and simple lead paths.
CMSWordPress structure
Servicesclear page hierarchy
Trustbusiness presentation
Contactlead path
The problem
Insurance websites have to be clear before they are clever.
The site needed to communicate services, credibility, and next steps quickly. It also had to stay maintainable for everyday updates, which made CMS structure, reusable page sections, and plain contact paths more important than decorative complexity.
Architecture
Service clarity feeding a contact path.
What was engineered
The load-bearing parts.
Service pages
Clear service hierarchy so visitors can understand fit without digging.
Trust-focused UX
Business presentation that prioritizes clarity, credibility, and contact readiness.
Contact flow
Simple conversion paths for inquiries without overcomplicating the user journey.
Screens
The system in use.
Need a business site that is clear, maintainable, and credible?
Metisix builds the page structure, CMS model, and contact path around actual buyer questions.